Building a Multilingual Blog on Next.js: An SEO Experiment

Published: June 17, 2025 (3d ago)

I recently launched a Next.js blog supporting 21 languages as a personal challenge and SEO experiment. Just one week in, the initial search engine results are quite fascinating.

My blog, blog.jsvar.com, has already received 439 impressions and 5 clicks from Google, and is starting to see impressions on Yandex. This early visibility is a promising sign for organic growth, demonstrating how effective multilingual SEO and modern web development can be.

I chose Next.js specifically for its robust internationalization (i18n), server-side rendering (SSR), and static site generation (SSG) capabilities. These features are crucial for delivering a smooth user experience across languages and ensuring rapid search engine indexing.

While the click-through rates are still modest, the wide range of language impressions so quickly highlights the potential for reaching a global audience. It proves that with the right tools and a strategic approach, even a personal project can quickly gain traction in international search results.

This experiment has been an invaluable learning experience, offering insights into deploying multilingual sites and their immediate impact on search engine visibility. It underscores that reaching a global audience is more accessible than ever for developers.

For this project, the sitemap.xml file is automatically generated and then manually submitted to Google Search Console. It's worth noting that Google indexing can take some time; for instance, out of 471 pages (21 pages per article), 436 are currently indexed, with 35 still pending after several weeks.

Blog url: https://blog.jsvar.com YouTube video: https://youtu.be/Zk8thnf0kk4